Data Harnessing, Token Maxxing, and the Rise of the Engagement Economy

Data Harnessing, Token Maxxing, and the Rise of the Engagement Economy

Data Harnessing, Token Maxxing, and the Rise of the Engagement Economy For decades, the world’s most valuable companies have been data companies. Google harnessed search data. Facebook harnessed social data. Amazon harnessed shopping data. Netflix harnessed...